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Branding
by Karen J. Brand
I'd like to start with the concept of "branding." This buzz word has been very popular in the past few years, and it applies to businesses of all sizes. Branding encompasses your logo, colors – the "look and feel" of your company.

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Basic Advertising
by Karen J. Brand
We all want to sell lots of jewelry, right?! We’ve worked so hard on designing and creating our jewelry that we often forget that we need to find customers to buy it. This column will address ways to “get the word out” so that your hard work pays off.

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Website Basics – Part I
by Karen Brand
Even thinking about getting a Website up and running is a daunting task! There’s so many issues – how do I get the pictures on there? What’s a search engine? Who do I pay and how much? This is Part I in a series of columns that will help you get started on a Website for your jewelry business.

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Website Basics – Part II
by Karen Brand
Following are some ideas about additional information that could be included in your Website. As always, be sure to think about what your customers would like to see on your site, not necessarily what YOU think should be there.

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Website Basics – Part III
by Karen J. Brand
Spring is almost here, and it's time to spice up your Website to keep those visitors coming back again and again. Remember, the more visitors to your Website, the better the odds of making sales! Here are some tips and tricks to help you reel 'em in:

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Using a Graphic Designer
by Karen J. Brand
Ready to put together a brochure, postcard or advertising for your business? If you can’t or don’t want to do it yourself, you’ll probably want to hire a graphic designer to help you out. Here are some common questions and answers:

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Getting Creative
by Karen J. Brand
Whether you’re designing a Website or a necklace, there are many ways that you can fuel your creativity and get the juices flowing. The good news is that a lot of them are free and easy!